Importance of Web Analytics in your Business

After creating a beautiful and functional website (with blog page, sales page, landing page, perfect layout and corporate sites), it’s time to reach potential customers. You must have worked hard to make your branding just perfect. You may have even researched keywords, created and distributed fresh content, determined a group of audience for a clear cut marketing strategy. But, are you keeping track of your website behavior (who is accessing your webpage, from where, what content users are accessing, etc)? Here comes the Web analytics technology to monitor anything everything.

Web analytics is the collection, measurement and analysis of website data to understand the web usage of a website. Knowing the basics and detailed usage gives clear information; so that you can take action and optimize various aspects of the online business to achieve better results. Sometimes web analytics is confused with website traffic monitoring and learning statistics. However, they are not the same, because statistics only show information on traffic, search engine referrals, page downloads. Whereas web analytics gives detailed information on visitor behavior and provides a richer source of information to the marketers.

Visitors can come to your website using any source. Certain domains provide most important traffic to your website and called as referrers. It’s always important know top referrers. The first thing an online business needs is to increase website traffic using some proven marketing strategies like SEO and PPC. Then persuade your visitors to take desired action. Include newsletters sign up and software demos to impact on customers’ mind. Lastly, use web analytics to analyze customer behavior. Know where your visitors are coming from and keep track of all the action by them happened on the website.

There are two types of web analytics; on-site web analytics and off-site web analytics. On-site analytics refers to measure visitor’s session on a webpage, which means time spent on the page, what page encourages them to spend on your business. On-page analysis records website performance in a commercial context. The data collected using this is compared against the key performance and used to improve the website. Off-site analysis measures opportunities in the market such as measuring potential customers, check visibility of a website and other promotional factors. This technique can be used even if someone does not have a website.

If you are like a small business, you must implement this technique and tools to your webpage. This may sound complicated process to achieve, but taking the functional steps, step by step makes things easier. Your reports can quickly become overwhelming and sometimes time consuming. So, measure every metrics of web analytics more often and take proper steps towards business and website improvement as well.

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